Life Story for
Frankel, Robert Alan
It is with great sadness that we announce that Robert Alan Frankel, 91, recently of Carlsbad, CA, passed away peacefully July 23, 2018, with his family by his side. He was born to the late Harry I Frankel and Shirley S Spitz, May 20, 1927 in New York City, NY. Bob will be lovingly remembered by his wife of 64 years, Evelyn, and his children, Paul (Laura), and Charlie (Stephanie). Bob will also be fondly remembered by his three grandchildren, Justin, Jacob and Samuel, by his niece, Beth (John) Alden, and by nephews, Mark Gilford and Peter (Elissa) Gilford. He is preceded in death by his beloved older sister Doris Gilford, and his eldest nephew, Tod (Sandy) Gilford. Bob and Evelyn made their home in Croton-on-Hudson, NY for 42 years before moving to La Costa Glen in Carlsbad, CA. Robert’s many hobbies included investing, French wine, sailing, photography, theatre, classical music, travel, reading, gardening and tennis. Bob was a kind, loving, and devoted husband and family man, blessed with a sharp mind who knew well that his life’s purpose was to help others.
Robert attended the Bronx High School of Science and then served as a Sergeant in the Air Force at the end of World War II. He enrolled in New York University and graduated with a Bachelor of Industrial Engineering degree in 1950. He began his career handling logistics in the trucking industry. He was a Corporate Vice President of Data Processing for the Reader’s Digest for 25 years and was one of the pioneers in the field of Direct Marketing through the development of the unified marketing database which was a forerunner to today’s customer relationship management (CRM) systems. For his contributions in this field, Bob was honored as the ‘Marketer of the Year’ by the Direct Marketing Association (DMA) in the 1970s. Robert left Reader’s Digest to set up his own management consulting business. He specialized in improving operations, lowering costs while increasing productivity with a wide range of industries most notably with higher education and local county and city governments.
Robert always felt fortunate that his responsibilities at Reader’s Digest were global and with his wife Evelyn traveled often to Asia, Latin America, Europe and South Africa.
An avid investor, Robert also served as a personal financial consultant helping people make money in the stock market. Robert’s successes with the financial markets led to his being asked to serve as a director of more than two dozen different mutual funds at a variety of firms including Smith Barney and Shearson Lehman.
Bob was also very active with the Boy Scouts. He was an Eagle Scout in his youth and throughout his career he helped to raise money for the New York State Boy Scout Council. Robert was never shy about asking others for money to support a worthy cause and used his skills as a fundraiser to help a wide range of non-profit agencies including Temple Israel of Northern Westchester, Mercy College, Boy Scouts of America and NYU. Bob served as a board member of Mercy College for many years and was a President of Temple Israel for five years. Later in his life, Bob focused on philanthropy and generously supported a diverse set of causes and was especially interested in supporting Jews and Jewish foundations. In his last official role, Robert served on the Resident Council for the La Costa Glen Retirement Community where he resided and was very active for many years in raising money for staff bonuses.
A Celebration of Robert’s life will be held on Friday, July 27, 2018 at 11:00 a.m., at the Sorrento Valley Chapel at El Camino Memorial Park, 5600 Carroll Canyon Rd, San Diego, CA 92121. Interment will immediately follow in the family plot. Those who so desire may make memorial donations in memory of Robert to Temple Israel of Northern Westchester (https://tinw.org/).